Pattern analysis of TV viewing measures: A test of the cultivation hypothesis
This study provides an alternative conceptual and operational approach for examining television viewing behaviors and effects. Traditional measures of television viewing, "general TV viewing" and "individual program viewing" are criticized. Viewing pattern analysis, in contrast,...
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| Format: | Others |
| Language: | English |
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| Online Access: |
http://purl.flvc.org/fsu/lib/digcoll/etd/3161652 |