The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans

Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers. In the study of ethnic populations, scholars have identified two factors that have an impact on the consumer behavior decision making process...

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Bibliographic Details
Other Authors: Kota, Ryan W. (Ryan William) (author)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663

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