Development and Validation of a Measure of Sports Team Reputation
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport management scholars. Consumers use the reputations held by org...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_2016SU_BrandonLai_fsu_0071E_13296 |