From Green to Gold: Three Essays on Corporate Social Responsibility as a Marketing Strategy
This dissertation is designed to contribute to our understanding of the role of corporate social responsibility (CSR). In particular, environmental sustainability is examined to better understand its impact on consumers and firm performance. A set of three essays examines the role, and impact, of en...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-4254 |