Creative Systems, Social Networks, and New Product Development: Two Essays Examining the Impact of Connected Teams and Heavyweight Leaders on Marketing Outcomes
The overall objective of this dissertation is to enhance understanding of the role of social networks in creative systems and new product development. Two essays examine the effects of local and global social network characteristics on key marketing outcomes. Conventional team configuration strategi...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9086 |