Neurophysiological and Psychometric Assessment of Spectator Emotion: An Interdisciplinary Approach

• Other Authors: Lee, Hyun-Woo (authoraut)
• Format: Others
• Language: English; English
• Published: Florida State University
• Subjects: Sports sciences
• Online Access: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9026

The author of this dissertation establishes an overarching framework of spectator emotion, proposes a research design, and provides initial evidence of the framework by multiple studies. In building the spectator emotion framework, an interdisciplinary perspective is applied to scrutinize the epistemological and ontological groundings of emotion; synthesize extant literature from various disciplines; establish the taxonomy of spectator emotion elements; and identify imperative variables for the initial research design. In this, the author highlights the role of emotion by taking viewpoints of positive psychology and experiential marketing. In regards to the empirical examination, (1) both psychometric and neurophysiological measures were assessed as a cross-referenced multiple measure of emotion; (2) main effect and interaction effect of lateralization and social facilitation is evidenced by utilizing EEG ERP measures; and (3) structural equation modeling of the spectator emotion framework is supported through a cross-sectional survey. Specifically, the experimental research of lateralization and social facilitation was designed to examine the mere presence effect in a spectator sport setting. Results indicated that (1) psychometric and neurophysiological measures of positive emotion showed convergent-related validity; (2) main effect of lateralization and interaction with social facilitation was significant; and (3) mediating effect of emotion between personal internal states (extraversion; team identification) and outcomes (subjective happiness; spectator behavioral intentions) was significant. Predictors explained 35.1% of variance in subjective happiness, 56.9% in emotion, and 66.5% in spectator behavioral intentions. Deconstruction of the correlational structure showed complementary mediation for the path from extraversion to subjective happiness which implies that there is a likelihood of omitted variables in the framework. Indirect effect via emotion contributed 66.93% of the total effect from team identity to happiness, 68.91% of the total effect from extraversion to spectator intentions, and 76.63% of the total effect from team identification to spectator intentions. Indirect effect from extraversion to happiness indicated only weak partial mediation by explaining 8.48% of the total effect. Overall, the author proposes the spectator emotion framework and provides supporting evidences through a multiple studies. Together, such elaboration is expected to serve as a stepping stone research in fostering the study of emotion in a sporting context. === A Dissertation submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of Doctor of Philosophy. === Summer Semester, 2014. === July 21, 2014. === EEG, Emotion, ERP, Neurophysiology, Psychometric, Spectator === Includes bibliographical references. === Yu Kyoum Kim, Professor Directing Dissertation; Gerald R. Ferris, University Representative; Jeffrey D. James, Committee Member; Amy R. Guerette, Committee Member; Leonard L. LaPointe, Committee Member.