Examining the Separate Propositions Linking a Change in Sport Team Logo to Consumption
Fans often derive great personal value from having a connection with a particular sports team, joining with other fans in that connection, and being able to share connections readily with outsiders. Whether the connection is spatial/geographic, digital, or social, displaying a team logo can communic...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-9400 |