The Role of Mixed Emotions and Counterfactual Thinking in the Formation of Consumer Satisfaction within the Spectator Sport Context
Consumer behavior researchers have found that satisfaction is a key predictor of repeat purchase, positive word-of-mouth, loyalty, and ultimately profitability of a firm. While researchers have worked to better understand the relationship between consumer retention variables and satisfaction, there...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-7866 |