Four Essays on Organizational Identification as a Marketing Strategy
The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are undertaken to achieve this goal. More precisely, one chapter is devoted to es...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 |
| Summary: | The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are undertaken to achieve this goal. More precisely, one chapter is devoted to establishing the domain of the consumer-company identification construct. Theory from a range of literatures is utilized to establish the content of the domain, to clarify differences between the consumer context and others, and to demarcate the construct from related constructs (i.e. affective commitment). The second chapter develops measures for the re-conceptualized consumer-company identification construct. The newly developed measures are empirically tested and compared to existing measures. The final two chapters then build on the first two by utilizing the new measures to study antecedents and outcomes to the newly conceptualized consumer-company identification construct. === A Dissertation submitted to the Department of Marketing in partial fulfillment of the requirements for the degree of Doctor of Philosophy. === Summer Semester, 2013. === May 24, 2013. === organizational identification === Includes bibliographical references. === J. Joseph Cronin, Jr., Professor Directing Dissertation; Jay D. Rayburn, University Representative; Jeffery S. Smith, Committee Member; Charles Hofacker, Committee Member. |
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