Four Essays on Organizational Identification as a Marketing Strategy
The current research attempts to clarify and re-conceptualize consumer-company identification to overcome current deficiencies, ambiguities, and unexplained phenomenon regarding the construct. Several research projects are undertaken to achieve this goal. More precisely, one chapter is devoted to es...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-7666 |