A Conceptual Model of Psychological Commitment Based on the Concept of Attitude Strength
This study is introduced with a review of Funk and James (2001), Funk, Haugtvedt, and Howard (2000), and Krosnick and Petty (1995), which provide the basis for measuring psychological commitment. It is proposed that a better understanding of the concept of attitude strength may provide insight into...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-4348 |