Corporate Public Relations Practitioners' Perceptions of Program Evaluation and Encroachment Effect
Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners worki...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3331 |