A Framework for Effective Customer and Frontline Employee Involvement in New Service Development

A Framework for Effective Customer and Frontline Employee Involvement in New Service Development

This dissertation consists of three essays which progressively develop and refine a model of effective customer and frontline employee involvement in the new service development process. The first essay builds a conceptual model based on the literature; the second essay develops the model constructs...

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Bibliographic Details
Other Authors:	Melton, Horace L (authoraut)
Format:	Others
Language:	English English
Published:	Florida State University
Subjects:	Marketing
Online Access:	http://purl.flvc.org/fsu/fd/FSU_migr_etd-2491

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