Power, Persuasion, and Heuristic Processing
Power promotes a broad motivational orientation associated with approach and action. Power also insulates its holder from punishment and other costs of mistakes. I hypothesize that these factors encourage powerful individuals to use heuristic processing: a cognitive strategy that emphasizes speed an...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-2484 |