An Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship
A recent survey by IBM institute for Business Value reports that fifty four percent retailers are improving upon their store design to facilitate a rich experience for their customers. These changes stress upon improved functionality and efficiency of the store as well as making the shopping task a...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1707 |