Green Entertainment: Effects on Attitude Accessibility, Norm Accessibility, and Behavioral Correlates

This study examined how proenvironmental messages contained within entertainment programming impacted an individual's environmental attitude accessibility, descriptive and injunctive norm accessibility, behavioral intent, and behavior. Participants filled out a questionnaire about their environ...

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Bibliographic Details
Other Authors: Toole, Jennifer (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-1278