The Proposed Model of Attitude Toward Advertising Through Sport

The Proposed Model of Attitude Toward Advertising Through Sport

When attending or watching sporting events, amateur or professional, people are exposed to a variety of advertising. People form attitudes toward advertising that influence their decision making processes to purchase a particular advertiser's product. The current study examines a new construct,...

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Bibliographic Details
Other Authors:	Pyun, Do Young (authoraut)
Format:	Others
Language:	English English
Published:	Florida State University
Subjects:	Sports sciences
Online Access:	http://purl.flvc.org/fsu/fd/FSU_migr_etd-0637

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