Cultural Differences and Their Effect on Consumer Behavior
This study aimed to 1) uncover the participants' attitudes when a purchasing decision touches any element of their culture, 2) assess consumers' view on marketers in terms of consideration of their needs and cultural backgrounds, 3) identify the commonalities among the participants' p...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0168 |