Choices and Persuasion: A Rhetorical Analysis of Abortion Minded Social Media Content

• Other Authors: Van Erven, Alexandra (author)
• Format: Others
• Language: English
• Published: Florida Atlantic University
• Subjects: Social media.; User-generated content.; Visual rhetoric.; Abortion.
• Online Access: http://purl.flvc.org/fau/fd/FA00013103

This thesis project seeks to answer the question of how visual rhetoric put forward in social media content by pro-life and pro-choice organizations may persuade their audiences’ perspective on abortion. Using Sonja Foss’s guidelines for analysis of visual rhetoric, I analyze 24 selected examples of Facebook content posted by two pro-life organizations (Human Coalition and Feminists for Life) and two pro-choice organizations (Planned Parenthood Action and NARAL Pro-Choice America) in 2017. My analysis found that the visual rhetoric posted by both organizations on social media can and does function as a form of visual metonymy. Because of this, these visual strategies can stand in for more complex arguments in dramatic ways. === Includes bibliography. === Thesis (M.A.)--Florida Atlantic University, 2018. === FAU Electronic Theses and Dissertations Collection