Big data and analytics: the future of music marketing

• Other Authors: Capodilupo, Daniella (author)
• Format: Others
• Language: English
• Published: Florida Atlantic University
• Subjects: Big data > Economic aspects; Consumer behavior; Internet marketing; Marketing > Data processing; Music and the Internet; Musical analysis > Data processing
• Online Access: http://purl.flvc.org/fau/fd/FA00004353; http://purl.flvc.org/fau/fd/FA00004353

This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone. === Includes bibliography. === Thesis (M.S.)--Florida Atlantic University, 2015. === FAU Electronic Theses and Dissertations Collection