Marketing music in a digital age

Marketing music in a digital age

The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult ma...

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Bibliographic Details
Other Authors: Amedeo, James Rocco.
Format: Others
Language:English
Published: Florida Atlantic University
Subjects:
Music and the Internet
Music trade > Marketing
Internet marketing
Popular music > History and criticism
Online Access:http://purl.flvc.org/FAU/192980
id ndltd-fau.edu-oai-fau.digital.flvc.org-fau_2971
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spelling ndltd-fau.edu-oai-fau.digital.flvc.org-fau_29712019-07-04T03:52:18Z Marketing music in a digital age Amedeo, James Rocco. Text Electronic Thesis or Dissertation Florida Atlantic University English vii, 58 p. : ill. electronic The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic. by James Rocco Amedeo. Thesis (M.S.)--Florida Atlantic University, 2009. Includes bibliography. Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web. Music and the Internet Music trade--Marketing Internet marketing Popular music--History and criticism http://purl.flvc.org/FAU/192980 321040778 192980 FADT192980 fau:2971 College of Business Dorothy F. Schmidt College of Arts and Letters Department of Music http://rightsstatements.org/vocab/InC/1.0/ https://fau.digital.flvc.org/islandora/object/fau%3A2971/datastream/TN/view/Marketing%20music%20in%20a%20digital%20age.jpg
collection NDLTD
language English
format Others
sources NDLTD
topic Music and the Internet
Music trade--Marketing
Internet marketing
Popular music--History and criticism
spellingShingle Music and the Internet
Music trade--Marketing
Internet marketing
Popular music--History and criticism
Marketing music in a digital age
description The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic. === by James Rocco Amedeo. === Thesis (M.S.)--Florida Atlantic University, 2009. === Includes bibliography. === Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web.
author2 Amedeo, James Rocco.
author_facet Amedeo, James Rocco.
title Marketing music in a digital age
title_short Marketing music in a digital age
title_full Marketing music in a digital age
title_fullStr Marketing music in a digital age
title_full_unstemmed Marketing music in a digital age
title_sort marketing music in a digital age
publisher Florida Atlantic University
url http://purl.flvc.org/FAU/192980
_version_ 1719219033949077504

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