Bittersweet choice: picking the lesser of two evils for the sake of self-control.

• Other Authors: Li, Yanjie.
• Format: Others
• Language: English; Chinese
• Published: 2011
• Subjects: Consumer behavior > Psychological aspects; Self-control
• Online Access: http://library.cuhk.edu.hk/record=b5894782; http://repository.lib.cuhk.edu.hk/en/item/cuhk-327513

Li, Yanjie. === "July 2011." === Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. === Includes bibliographical references (p. 48-53). === Abstracts in English and Chinese. === LIST OF FIGURES --- p.VII === INTRODUCTION --- p.1 === THEORETICAL BACKGROUND --- p.3 === THE SELF-CONTROL DILEMMA AND SELF-CONTROL STRATEGES --- p.3 === JUSTIFICATION AND SELF-CONTROL --- p.5 === THE LESS ATTRACTIVE = LESS HARMFUL INTUITION --- p.7 === PR0P0SM0N DEVELOPMENT --- p.9 === OVERVIEW OF STUDIES --- p.13 === EXPERIMENT 1 --- p.14 === OBJECTIVE --- p.14 === METHOD --- p.14 === RESULTS --- p.I5 === MANIPULATION CHECK. --- p.15 === CHOCOLATE CHOICE --- p.16 === CHOCOLATE PREFERENCE --- p.17 === DISCUSSION --- p.17 === EXPERIMENT 2 --- p.19 === OBJECTIVES --- p.19 === METHOD --- p.19 === RESULTS --- p.20 === CHOICE TASK --- p.20 === DISCUSSION --- p.22 === EXPERIMENT 3 --- p.23 === OBJECTIVES --- p.23 === METHOD --- p.23 === RESULTS --- p.25 === MANIPULATION CHECK. --- p.25 === DESSERT CHOICE --- p.25 === DESSERT PREFERENCE --- p.27 === DISCUSSION --- p.29 === EXPERIMENT 4 --- p.31 === OBJECTIVES --- p.31 === METHOD --- p.31 === RESULTS --- p.33 === MANIPULATION CHECK. --- p.33 === DESSERT CHOICE --- p.33 === DESSERT PREFERENCE --- p.35 === DISCUSSION --- p.37 === GENERAL DISCUSSION --- p.40 === SUMMARY OF FINDINGS --- p.40 === THEORETICAL CONTRIBUTIONS --- p.41 === PRACTICAL IMPLICATIONS --- p.44 === LIMITATIONS AND FUTURE RESEARCH --- p.45 === REFERENCES --- p.48 === APPENDIX A --- p.54 === EXPERIMENT 1 STIMULI USED IN THE CHOCOLATE TRUFFLE CHOICE TASK --- p.54 === APPENDIX B --- p.55 === EXPERIMENT 2 STIMULI USED IN TOE CHOICE TASK --- p.55 === APPENDIX C --- p.56 === EXPERIMENT 3&4 STIMULI USED IN THE DESSERT CHOICE TASK --- p.56 === APPENDIX D --- p.57 === EXPERIMENT 3 BRIEF SELF-CONTROL MEASURE --- p.57 === APPENDIX E --- p.58 === EXPERIMENT 4 STIMULI USED IN THE LAY THEORY MANIPULATION TASK --- p.58