Growing up in Asia's world city: a study of the teenage consumers in Hong Kong's expatriate community.

• Other Authors: Frostig, Na'ama.
• Format: Others
• Language: English
• Published: 2003
• Subjects: Consumer behavior; Consumer behavior > China > Hong Kong; Teenage consumers; Teenage consumers > China > Hong Kong; Foreign executives; Foreign executives > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5891386; http://repository.lib.cuhk.edu.hk/en/item/cuhk-324128

by Frostig Na'ama, Yang Mei-Ling. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. === Includes bibliographical references (leaves [46]-50). === Abstract --- p.4 === Introduction --- p.6 === Research Objectives --- p.7 === Research Methodology --- p.8 === The Context of Hong Kong As An International City --- p.10 === Consumer Socialization of the Expatriate Teenagers in Hong Kong --- p.12 === Conceptual Background --- p.13 === Characteristics of Expatriate Teenagers in Hong Kong --- p.16 === The Expatriate Teenagers' Consumer Skills --- p.25 === Expatriate Teenagers and Cosmopolitanism --- p.33 === The Formation of Ethnic Identity --- p.34 === Citizens of the World --- p.38 === Failing to be Cosmopolitan --- p.39 === Conclusion --- p.43 === References