Managing Chinese airlines: a case study of China Southern Airlines.
by Biala, Winnie Lata, Cheng Ka Lar, Cara. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. === Includes bibliographical references (leaf 57). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATIONS AND TABLES --- p.v === Chapter === Chapter I. --- INTRODUCTION...
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| Format: | Others |
| Language: | English |
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2002
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| Online Access: | http://library.cuhk.edu.hk/record=b5890954 http://repository.lib.cuhk.edu.hk/en/item/cuhk-323695 |
| Summary: | by Biala, Winnie Lata, Cheng Ka Lar, Cara. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. === Includes bibliographical references (leaf 57). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATIONS AND TABLES --- p.v === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Chapter II. --- EVOLUTION OF AIR TRANSPORT --- p.3 === Chapter III. --- KEY FACTORS IN THE AIR TRANSPORT INDUSTRY --- p.5 === Economy --- p.5 === Aircraft --- p.6 === Airlines --- p.7 === North America --- p.7 === Europe --- p.7 === Asia-Pacific --- p.8 === Chapter IV. --- CURRENT ISSUES IN THE AIR TRANSPORT INDUSTRY --- p.9 === Downturn --- p.9 === Consolidation --- p.10 === Price --- p.11 === Jet Fuel --- p.11 === New Generation Airlines --- p.12 === Chapter V. --- CHINA'S AVIATION INDUSTRY --- p.14 === Overview --- p.14 === The CAAC and the Aviation Market in China --- p.15 === Underlying Problems of China's Aviation Industry --- p.17 === "Small Pie, Many Players" --- p.17 === Industry Still Regulated --- p.17 === Lagging Behind International Standards --- p.19 === Lack of Corporate Governance Within Airlines --- p.20 === Heavy Losses and Debts --- p.20 === The Civil Aviation Reform --- p.21 === The Post-WTO Era --- p.24 === Chapter VI. --- CHINA SOUTHERN AIRLINES --- p.26 === Company Background --- p.26 === Routes --- p.27 === Fleet --- p.27 === Performance --- p.28 === Finance --- p.28 === Operations --- p.29 === Chapter VII. --- COMPETITORS ANALYSIS --- p.31 === China Eastern Airlines --- p.31 === Air China --- p.33 === Hainan Airlines Group --- p.34 === China Sky Enterprises Group --- p.35 === Chapter VIII. --- TAKING CSA TO THE NEXT STAGE: MANAGEMENT CHALLENGES AND OPPORTUNITIES --- p.37 === Building the Brand --- p.37 === Improving Service Quality --- p.38 === Enhancing Corporate Governance --- p.39 === Smoothing Up Consolidation --- p.40 === Dealing with Losses and Debts --- p.41 === Chapter IX. --- CONCLUSION --- p.43 === APPENDIX --- p.45 === BIBLIOGRAPHY --- p.57 |
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