The influence of flow on one's intention to use e-learning.

• Other Authors: Hwang, Fai.
• Format: Others
• Language: English
• Published: 2002
• Subjects: Internet in education; Computer-assisted instruction; Consumers' preferences; College students > Attitudes
• Online Access: http://library.cuhk.edu.hk/record=b5890941; http://repository.lib.cuhk.edu.hk/en/item/cuhk-323693

by Hwang Fai, Kam Pui Sze. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. === Includes bibliographical references (leaves 56-63). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.v === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Definition of e-learning --- p.1 === Traditional Classroom Learning vs. E-learning --- p.2 === Significance of Interactivity and Multimedia in E-learning --- p.2 === Cultural Difference in Learning Styles and Habits --- p.4 === Benefits of E-learning --- p.5 === Substantial Cost and Time saving --- p.5 === Meet Need-driven Demand --- p.5 === Flexibility and Convenience Enhancement --- p.6 === Create Learner-friendly Environment --- p.6 === Increased Retention --- p.6 === Improved Collaboration and Interactivity among Students --- p.7 === Ease of Information or Materials Update --- p.7 === Limitations of E-learning --- p.7 === Huge Initial Capital Investment --- p.8 === Technology Dependent --- p.8 === Technology cannot completely replace Human Contact --- p.8 === Personnel Resistance --- p.9 === Not all Courses are delivered well by Computer --- p.9 === Not all People are suitable for E-learning --- p.9 === E-learning on the Corporate Level --- p.10 === The Corporate E-learning Market --- p.10 === Barriers of Implementation --- p.11 === Significance of E-learning on the Corporate Level --- p.11 === Cost Savings to Corporations --- p.11 === Performance Improvement --- p.12 === Competitive Position --- p.12 === E-learning Development In Hong Kong --- p.13 === Chapter II. --- OBJECTIVES OF THE RESEARCH === Chapter III. --- RESEARCH HYPOTHESE --- p.17 === Conceptual Framework: Flow construct --- p.17 === Research Hypotheses --- p.19 === Direct Influence on Flow --- p.19 === Direct Influence on Perceived Playfulness --- p.21 === Direct Influence on Intention to Use E-learning --- p.21 === Chapter IV. --- METHODOLOGY --- p.22 === The Sample --- p.22 === Definition of Variables --- p.23 === Chapter V. --- RESULTS --- p.24 === Results for Tests for Direct Influence on Flow --- p.24 === Results for Tests for Direct Influence on Perceived Playfulness --- p.25 === Results for Tests for Direct Influence on Intention to use E-learning --- p.26 === Chapter VI. --- DISCUSSIONS & RECOMMENDATIONS --- p.28 === Chapter VII. --- LIMITATIONS OF THE STUDY --- p.35 === Chapter VIII. --- CONCLUSION --- p.37 === APPENDIX --- p.46 === BIBLIOGRAPHY --- p.56