Effects of message polarity, communication orientation and hierarchy on organizational media choice.

• Other Authors: Au, Kin-Chung.
• Format: Others
• Language: English; Chinese
• Published: 2001
• Subjects: Communication in organizations; Communication in organizations > China > Hong Kong; Linear models (Statistics)
• Online Access: http://library.cuhk.edu.hk/record=b5890674; http://repository.lib.cuhk.edu.hk/en/item/cuhk-323515

Au Kin-Chung. === Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. === Includes bibliographical references (leaves 49-54). === Abstracts in English and Chinese. === ACKNOWLEDGEMENTS --- p.2 === TABLE OF CONTENTS --- p.3 === ABSTRACT --- p.4 === INTRODUCTION --- p.6 === Media Choice Theories --- p.7 === Performance Feedback and Media Choice --- p.11 === Research Approach --- p.18 === METHOD --- p.20 === Participants --- p.20 === Design --- p.21 === Manipulations --- p.22 === Dependent Measures --- p.24 === Survey Measures --- p.25 === Procedure --- p.27 === Data Analysis --- p.27 === RESULTS --- p.29 === HLM Analysis --- p.32 === DISCUSSION --- p.39 === Media Preference And Bias --- p.43 === Using HLM in Survey Yielding Two-Level Data Set --- p.45 === LIMITATIONS AND FUTURE DIRECTIONS --- p.46 === CONCLUSION --- p.47 === REFERENCES --- p.49 === FOOTNOTES AND APPENDIX --- p.55 === TABLES AND FIGURES --- p.60