Business strategies and performances of the two leading real estate agents in Hong Kong.
by Kwong Wai-Shing. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaves 63-65). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.ii === LIST OF TABLES --- p.v === ACKNOWLEDGEMENT --- p.vii === CHAPTER === Chapter I --- INTRODUCTION --- p.1...
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| Format: | Others |
| Language: | English |
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1999
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| Online Access: | http://library.cuhk.edu.hk/record=b5889452 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322466 |
| Summary: | by Kwong Wai-Shing. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaves 63-65). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.ii === LIST OF TABLES --- p.v === ACKNOWLEDGEMENT --- p.vii === CHAPTER === Chapter I --- INTRODUCTION --- p.1 === Chapter II --- LITERITURE REVIEW --- p.5 === Familiarization with the Subject --- p.5 === SWOT analysis --- p.5 === Review of Financial Statements --- p.6 === Ratio Analysis --- p.6 === Trend Analysis --- p.7 === Non-Financial Indicators --- p.7 === Criteria to Choose Indicators --- p.9 === Financial and Non-Financial Indicators Used for Evaluating Real Estate Agents' Performances --- p.9 === Five Forces Model --- p.10 === Threat of Entry --- p.10 === Threat of Substitute --- p.11 === Suppliers --- p.11 === Buyers --- p.12 === Rivalry --- p.13 === Chapter III --- METHODOLOGY --- p.14 === Sources of Information --- p.14 === Chapter IV --- THE PROPERTY MARKET --- p.16 === Objective --- p.16 === Before the 90s --- p.17 === 1994 --- p.18 === 1995 --- p.19 === 1996 --- p.19 === 1997 --- p.20 === Chapter V --- THE REAL ESTATE AGENCY INDUSTRY --- p.22 === Objective --- p.22 === Functions of Real Estate Agents --- p.23 === Analysis by the Five Forces Model --- p.25 === Threat of Entry --- p.25 === Government Regulations --- p.25 === Substitute Services --- p.26 === Multilevel Marketing Agency Firms --- p.26 === Property Auctions --- p.27 === Newspaper Advertisement --- p.28 === Suppliers --- p.29 === Property developers --- p.29 === Mass media corporations --- p.29 === Customers --- p.30 === Rivalry --- p.30 === Chapter VI --- THE TWO COMPANIES --- p.32 === Objective --- p.32 === Centaline --- p.32 === Midland --- p.33 === Development and Competition: 1995 - 1998 --- p.33 === To List or Not-to-List --- p.33 === Midland's Strategy --- p.34 === Management Philosophy of Shih --- p.36 === Centaline: Battle between Former Business Partners --- p.37 === Information Technology Battle --- p.38 === Midland was Acquired by Parkview Group --- p.40 === Agents Faced Closure --- p.41 === Earthquake in Midland's Management --- p.43 === Estate Agency Licensing Plan --- p.44 === Agency Licensing - Another Battle --- p.44 === Chapter VII --- ANALYSIS --- p.46 === Objective --- p.46 === Evaluation on performances --- p.46 === Evaluation on Strategies --- p.47 === SWOT analysis to the two companies --- p.48 === Strengths --- p.48 === Weaknesses --- p.49 === Opportunities --- p.50 === Threats --- p.51 === Chapter VIII --- CONCLUSION --- p.52 === TABLES --- p.54 === BIBLIOGRAPHY --- p.63 |
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