A study of customer attitudes and satisfaction towards the mobile network providers in Hong Kong.

• Other Authors: Tsoi, Wing.
• Format: Others
• Language: English
• Published: 1999
• Subjects: Cell phone services industry > Marketing; Cell phone services industry > China > Hong Kong > Marketing; Consumers' preferences; Consumers' preferences > China > Hong Kong; Consumer satisfaction; Consumer satisfaction > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5889475; http://repository.lib.cuhk.edu.hk/en/item/cuhk-322454

by Tsoi Wing, Yeung Yin Ping. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaf 78). === Questionnaire also in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF ILLUSTRATIONS --- p.vi === LIST OF TABLES --- p.vii === Chapter CHAPTER I. --- BACKGROUND --- p.1 === Growing Maturity of the Mobile Telecommunications Industry --- p.1 === Intense Competitions in the Industry --- p.3 === Company Overview: Hutchison Telecom --- p.9 === Significance of Customer Satisfaction and Loyalty --- p.12 === Objectives of this study --- p.13 === Chapter CHAPTER II. --- MACRO-ENVIRONMENT ANALYSIS --- p.14 === Political /Legal Impact --- p.14 === Economic Impact --- p.16 === Socio-cultural Impact --- p.17 === Technology Impact --- p.18 === Chapter CHAPTER III. --- INDUSTRY ANALYSIS --- p.20 === Internal Rivalry --- p.20 === Market Entry --- p.31 === Substitutes --- p.31 === Buyer Power --- p.32 === Supplier Power --- p.33 === Overall Implications --- p.33 === Chapter CHAPTER IV. --- COMPANY ANALYSIS --- p.34 === Strengths --- p.34 === Weaknesses --- p.37 === Opportunities --- p.39 === Threats --- p.40 === Chapter CHAPTER V. --- MARKET SURVEY --- p.42 === Survey Objective --- p.42 === Research Methodology --- p.42 === Limitations --- p.43 === Results and Findings --- p.44 === Chapter CHAPTER VI. --- RECOMMENDATIONS --- p.59 === Product Strategy --- p.59 === Pricing Strategy --- p.62 === Place Strategy --- p.63 === Promotion Strategy --- p.63 === Chapter CHAPTER VII. --- CONCLUSIONS --- p.64 === Chapter CHAPTER VIII. --- APPENDICES --- p.66 === Appendix 1 - Recent Major Events of Hutchison --- p.66 === Appendix 2 - Organization Structure and Objectives of OFTA --- p.67 === Appendix 3 - Customer Survey Questionnaire --- p.68 === Appendix 4 - Customer Survey Results --- p.71 === Chapter CHAPTER IX. --- BIBLIOGRAPHY --- p.78