Hypermarket in Hong Kong.
by Kwan Sau-Fan. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 127-129). === Questionnaire also in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATIONS --- p.vi === LIST OF TABLES --- p.vii === ACKN...
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| Format: | Others |
| Language: | English |
| Published: |
1998
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| Online Access: | http://library.cuhk.edu.hk/record=b5896249 http://repository.lib.cuhk.edu.hk/en/item/cuhk-322077 |
| Summary: | by Kwan Sau-Fan. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. === Includes bibliographical references (leaves 127-129). === Questionnaire also in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATIONS --- p.vi === LIST OF TABLES --- p.vii === ACKNOWLEGEMENT --- p.xi === CHAPTER === Chapter I. --- INTRODUCTION --- p.1 === Chapter II. --- CATEGORIZATION OF SUPERMARKETS --- p.6 === Conventional Supermarket --- p.7 === Super Store/Combination Store --- p.7 === Warehouse Store --- p.8 === Hypermarket --- p.8 === Chapter III. --- THE SUPERMARKET INDUSTRY IN HONG KONG --- p.10 === Historical Development --- p.10 === Introductory Stage --- p.10 === Growth Stage --- p.11 === Maturity Stage --- p.12 === Recent Development --- p.17 === Influx of New Retailing Concept --- p.17 === Weed Out of the Traditional Store and Grocery --- p.21 === Competitive Environment --- p.23 === The Five Forces --- p.23 === Chapter IV. --- COMPANY PROFILE OF CARREFOUR --- p.36 === The Carrefour S.A --- p.36 === Carrefour in Hong Kong --- p.37 === Chapter V. --- SWOT ANALYSIS OF HYPERMARKET AND CARREFOUR IN HONG KONG --- p.40 === Strengths of Hypermarket and Carrefour --- p.40 === Weaknesses of Hypermarket and Carrefour --- p.42 === Threats to Hypermarket and Carrefour --- p.43 === Opportunities for Hypermarket --- p.47 === Chapter VI. --- RESEARCH METHODOLOGY --- p.50 === Design of Questionnaire --- p.50 === Sampling Method --- p.53 === Chapter VII. --- FINDINGS OF THE SURVEY --- p.55 === Most-Frequently-Visited Supermarket and Patronage Motive --- p.57 === Patronage Habit --- p.72 === Frequently Purchased Items --- p.75 === Amount of Spending --- p.78 === Transportation Means --- p.81 === Attitudes towards Carrefour --- p.82 === Purchase of Durable Items --- p.83 === Level of Satisfaction --- p.83 === Preferred Retail Outlets for Buying Fresh Food and Durable Items --- p.87 === For Purchase of Fresh Fruits and Vegetables --- p.87 === For Purchase of Fresh Meats --- p.89 === For Purchase of Electrical Appliances --- p.91 === For Purchase of Compact Disc --- p.93 === For Purchase of Furniture --- p.95 === Summary --- p.97 === Chapter VIII. --- IMPLICATIONS --- p.101 === Performance of Carrefour --- p.101 === One-Stop-Shopping is Not An Attraction --- p.103 === Chapter IX. --- RECOMMENDATIONS TO CARREFOUR AND TO HYPERMARKET IN GENERAL --- p.105 === Modify Their “One-Stop-Shopping´ح Strategy --- p.105 === Concentrate on Low-Priced Electrical Appliances --- p.106 === Improve After-Sales Services for Durable Items --- p.106 === "Focus on Apparels for Babies, Children and Pets or on Pajamas" --- p.107 === Develop Better Differentiation Strategies --- p.108 === Highlight the Store's Uniqueness --- p.108 === Educate the Public by Advertising --- p.109 === Develop Core Competence --- p.109 === Compete on Location and Price --- p.110 === Adopt New Marketing Strategies --- p.111 === Bonus Point Scheme --- p.111 === Membership Scheme --- p.112 === Store Design Should Suit with Local Tastes --- p.113 === Chapter X. --- CONCLUSION --- p.114 === Limitations and Suggestions for Future Research --- p.116 === APPENDIX --- p.118 === BIBLIOGRAPHY --- p.127 |
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