Hong Kong classical compact disc market.

• Other Authors: Tsai, Yee-Ah Eva.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1997
• Subjects: Music > Marketing; Music > China > Hong Kong > Marketing; Compact discs > Marketing; Compact discs > China > Hong Kong > Marketing; Music trade; Music trade > China > Hong Kong; Sound recording industry; Sound recording industry > China > Hong Kong; Consumer behavior; Consumer behavior > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5888994; http://repository.lib.cuhk.edu.hk/en/item/cuhk-321820

by Tsai Yee-Ah, Eva. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Incldues bibliographical references (leaves 108-112). === ABSTRACT --- p.iii === ACKNOWLEDGEMENTS --- p.vi === TABLE OF CONTENTS --- p.vii === LIST OF TABLES --- p.ix === LIST OF FIGURES --- p.x === CHAPTER === Chapter I. --- INTRODUCTION --- p.1 === Objectives --- p.2 === Chapter II. --- MARKET ANALYSIS --- p.4 === Overview of the Music Industry in Hong Kong --- p.4 === Hong Kong Classical Music Market and the Trends --- p.6 === Definition of Classical Music --- p.6 === Classical Music Becomes More Popular --- p.8 === More Record Stores in Hong Kong Selling Classical CDs --- p.10 === New Ways of Promoting Classical Music --- p.13 === New Classical Music Repertoires and the Trends --- p.15 === More Young Classical Performers --- p.16 === Major Classical Companies in Hong Kong --- p.17 === Bertelsmann Group --- p.17 === EMI --- p.19 === HNH Internationa] Ltd --- p.22 === PolyGram --- p.25 === Sony --- p.28 === Warner --- p.32 === Chapter III. --- RESEARCH METHODOLOGY --- p.37 === Secondary Data --- p.37 === Primary Data --- p.38 === Experience Survey --- p.38 === Sample Survey --- p.38 === Limitations of the Research --- p.42 === Research Design --- p.42 === Data Collection --- p.43 === Data Analysis --- p.44 === Chapter IV. --- RESEARCH FINDINGS AND DATA ANALYSIS --- p.48 === Response Rate --- p.48 === Outcome of Self-Administered Questionnaire Survey --- p.48 === Data Analysis --- p.49 === Editing --- p.49 === Coding --- p.50 === RESEARCH FINDINGS --- p.50 === Demographic Information of 200 Successful Respondents --- p.50 === Respondents' Opinions of HMV --- p.53 === Respondents' Usage Patterns of Classical CDs --- p.55 === Brand Name of the Record Company --- p.55 === Price --- p.60 === Selection Criteria in Buying Classical CDs --- p.61 === places for Buying Classical CDs --- p.72 === Reasons for Buying Classical CDs --- p.74 === Opinions of Sony's Classical CDs --- p.77 === Preferred Promotional Methods --- p.81 === Information Channels in Receiving Information about Classical CDs --- p.84 === Maximum Price Willing to Pay --- p.88 === Preferred Tangible Changes or Improvements --- p.89 === Conclusion --- p.91 === Competitive Profile --- p.91 === Market Profile --- p.92 === Customer Profile --- p.93 === Product Profile --- p.94 === Company Profile --- p.95 === Chapter V. --- "MARKETING PLAN FOR SONY'S CLASSICAL DIVISION, 1997-1998" --- p.97 === Target Markets --- p.97 === Marketing Objectives --- p.98 === Product Objectives --- p.98 === Pricing Objectives --- p.99 === Communication Objectives --- p.100 === Distribution Objectives --- p.105 === Monitoring System --- p.107 === Conclusion --- p.108 === APPENDIX --- p.110 === BIBLIOGRAPHY --- p.133