A case study of strategic change in China operation.

• Other Authors: Tse, Ching-Yee.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1997
• Subjects: Electric lamp industry > Case studies; Electric lamp industry > China > Case studies; Electric lamps > Marketing > Case studies; Electric lamps > China > Marketing > Case studies; Marketing > Case studies; Marketing > China > Case studies; Strategic planning > Case studies; Strategic planning > China > Case studies; Joint ventures > Case studies; Joint ventures > China > Case studies
• Online Access: http://library.cuhk.edu.hk/record=b5889052; http://repository.lib.cuhk.edu.hk/en/item/cuhk-321805

by Tse Ching-Yee. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 63-64). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === CHAPTER === Chapter 1. --- INTRODUCTION --- p.1 === Chapter 2. --- THE MARKET ENVIRONMENT OF CHINA --- p.3 === Chapter 3. --- COMPANY BACKGROUND --- p.9 === Chapter 4. --- METHODOLOGY --- p.10 === Chapter 5. --- ANALYSIS OF PRE-1996 STRATEGY --- p.11 === Chapter 5.1 --- Marketing --- p.11 === Chapter 5.2 --- Organization --- p.20 === Chapter 5.3 --- Logistics and Production --- p.22 === Chapter 5.4 --- Finance --- p.23 === Chapter 6. --- ANALYSIS OF THE 1996 STRATEGIC PLAN --- p.25 === Chapter 6.1 --- The New Strategic Direction --- p.25 === Chapter 6.2 --- Organization and Management --- p.27 === Chapter 6.3 --- Marketing --- p.31 === Chapter 6.4 --- Logistics and Production --- p.35 === Chapter 7. --- IDENTIFICATION OF MAJOR CHALLENGES OF STRATEGIC CHANGE --- p.37 === Chapter 7.1 --- Potential Resistance to Change --- p.37 === Chapter 7.2 --- Marketing --- p.39 === Chapter 7.3 --- Personnel --- p.41 === Chapter 8. --- RECOMMENDATIONS --- p.42 === Chapter 8.1 --- Reduce Potential Resistance --- p.45 === Chapter 8.2 --- Planning and Control --- p.46 === Chapter 8.3 --- Sales Forces Management --- p.48 === Chapter 8.4 --- Managing the Resources --- p.52 === Chapter 9. --- CONCLUSION --- p.55 === APPENDIX --- p.56 === BIBLIOGRAPHY --- p.63