PRC market development strategy for software industry.
by Au-Yeung Wai-Chi Peggy and Chan Kwok-Cheung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 49-50). === ABSTRACT --- p.3 === TABLE OF CONTENTS --- p.5 === Chapter === Chapter I. --- INTRODUCTION --- p.7 === The Computer Software Mark...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1997
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| Online Access: | http://library.cuhk.edu.hk/record=b5895731 http://repository.lib.cuhk.edu.hk/en/item/cuhk-321777 |
| Summary: | by Au-Yeung Wai-Chi Peggy and Chan Kwok-Cheung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 49-50). === ABSTRACT --- p.3 === TABLE OF CONTENTS --- p.5 === Chapter === Chapter I. --- INTRODUCTION --- p.7 === The Computer Software Market in China --- p.7 === Literature Review --- p.9 === China - the World's Fastest Growing Computer Market --- p.9 === The Software Piracy Problem in China --- p.9 === Software Piracy Can be a Cultural Problem --- p.10 === Western Pressures on the Chinese Government to Enforce EPR Laws --- p.12 === Suggested Solutions --- p.15 === Project Objectives --- p.16 === Methodology --- p.17 === Chapter II. --- MAJOR FACTORS RELATED TO PIRACY --- p.19 === Culture --- p.19 === Intellectual Property Laws and Regulations --- p.21 === "China Piracy Law Case Example ´ؤ Word Perfect, Microsoft and Autodesk vs. Beijing Giant Computer Co." --- p.22 === Chapter III. --- SOLUTION HYPOTHESIS --- p.23 === Law Enforcement --- p.23 === Education --- p.25 === Technology --- p.26 === Marketing Approaches --- p.28 === Chapter IV. --- INTERVIEW INTERPRETATION --- p.32 === Causes of Piracy --- p.32 === Insufficient and Incomplete Enforcement of DPR laws --- p.32 === Lack of EPR Knowledge in the Chinese 'Collective' Culture --- p.33 === Nature of Mankind --- p.34 === Limited Distribution and Sales Channel --- p.34 === Existence of Purchasing Power Parity --- p.34 === Solutions --- p.35 === Education --- p.35 === Law Enforcement --- p.36 === Marketing Approaches --- p.36 === Technology --- p.39 === Chapter V. --- CONCLUSION --- p.40 === APPENDIX --- p.42 === Chapter A. --- 1994/1995 Piracy Statistics in Various Countries --- p.42 === Chapter B. --- Interview Questionaire --- p.47 === BIBLIOGRAPHY --- p.49 |
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