A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.

by Au Lai Hang. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 63-65). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.iv === Chapter CHAPTER I- --- INTRODUCTION --- p.1 === The Changing Distribution System in China --- p.1 === Object...

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Other Authors: Au, Lai Hang.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1997
Subjects:
Online Access:http://library.cuhk.edu.hk/record=b5889027
http://repository.lib.cuhk.edu.hk/en/item/cuhk-321776
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spelling ndltd-cuhk.edu.hk-oai-cuhk-dr-cuhk_3217762019-02-19T03:57:18Z A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai. Food industry and trade Food industry and trade--China--Shanghai Beverage industry Beverage industry--China--Shanghai Food--Marketing Beverages--Marketing Beverages--China--Shanghai--Marketing Marketing channels--Case studies Marketing channels--China--Shanghai--Case studies by Au Lai Hang. Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. Includes bibliographical references (leaves 63-65). ABSTRACT --- p.i TABLE OF CONTENTS --- p.iv Chapter CHAPTER I- --- INTRODUCTION --- p.1 The Changing Distribution System in China --- p.1 Objectives of the Study --- p.3 Arrangement of Content --- p.4 Chapter CHAPTER II - --- METHODOLOGY --- p.5 Chapter CHAPTER III - --- LITERATURE REVIEW --- p.8 Channel Selection --- p.8 Distribution Practices Adopted in China --- p.9 Channel Length --- p.10 Chapter CHAPTER IV- --- CURRENT DISTRIBUTION STRUCTURE IN CHINA --- p.12 Carbonated Soft Drinks: Coca Cola Versus Sunkist --- p.13 Biscuits: United Biscuits Versus Nabisco --- p.19 Chocolate : Mars Versus Ferrero --- p.25 Generalisation of Current Distribution Channel --- p.32 Key Factors Affecting Channel Selection in this Context --- p.33 Chapter CHAPTER V - --- THE SHANGHAI RETAIL SCENE --- p.41 The Shanghai Economy --- p.41 Fast Moving Consumer Goods Handlers in Shanghai --- p.43 Development of Chain Supermarkets in Shanghai --- p.43 Chapter CHAPTER VI - --- SURVEY FINDINGS --- p.45 Objectives --- p.45 Response Rate --- p.45 Survey Results --- p.45 Chapter CHAPTER VII - --- IMPLICATIONS --- p.50 To Manufacturers --- p.50 To Current Distribution Structure --- p.52 Chapter CHAPTER VIII - --- CONCLUSION --- p.55 APPENDIX --- p.58 BIBLIOGRAPHY --- p.63 Chinese University of Hong Kong Au, Lai Hang. Chinese University of Hong Kong Graduate School. Division of Business Administration. 1997 Text bibliography print v, 65 leaves : ill. ; 30 cm. cuhk:321776 http://library.cuhk.edu.hk/record=b5889027 eng China Shanghai China Shanghai China Shanghai China Shanghai Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) http://repository.lib.cuhk.edu.hk/en/islandora/object/cuhk%3A321776/datastream/TN/view/A%20%20study%20on%20the%20distribution%20channels%20of%20fast%20moving%20consumer%20products%20in%20food%20%26%20drinks%20industry%20in%20Shanghai.jpghttp://repository.lib.cuhk.edu.hk/en/item/cuhk-321776
collection NDLTD
language English
format Others
sources NDLTD
topic Food industry and trade
Food industry and trade--China--Shanghai
Beverage industry
Beverage industry--China--Shanghai
Food--Marketing
Beverages--Marketing
Beverages--China--Shanghai--Marketing
Marketing channels--Case studies
Marketing channels--China--Shanghai--Case studies
spellingShingle Food industry and trade
Food industry and trade--China--Shanghai
Beverage industry
Beverage industry--China--Shanghai
Food--Marketing
Beverages--Marketing
Beverages--China--Shanghai--Marketing
Marketing channels--Case studies
Marketing channels--China--Shanghai--Case studies
A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
description by Au Lai Hang. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 63-65). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.iv === Chapter CHAPTER I- --- INTRODUCTION --- p.1 === The Changing Distribution System in China --- p.1 === Objectives of the Study --- p.3 === Arrangement of Content --- p.4 === Chapter CHAPTER II - --- METHODOLOGY --- p.5 === Chapter CHAPTER III - --- LITERATURE REVIEW --- p.8 === Channel Selection --- p.8 === Distribution Practices Adopted in China --- p.9 === Channel Length --- p.10 === Chapter CHAPTER IV- --- CURRENT DISTRIBUTION STRUCTURE IN CHINA --- p.12 === Carbonated Soft Drinks: Coca Cola Versus Sunkist --- p.13 === Biscuits: United Biscuits Versus Nabisco --- p.19 === Chocolate : Mars Versus Ferrero --- p.25 === Generalisation of Current Distribution Channel --- p.32 === Key Factors Affecting Channel Selection in this Context --- p.33 === Chapter CHAPTER V - --- THE SHANGHAI RETAIL SCENE --- p.41 === The Shanghai Economy --- p.41 === Fast Moving Consumer Goods Handlers in Shanghai --- p.43 === Development of Chain Supermarkets in Shanghai --- p.43 === Chapter CHAPTER VI - --- SURVEY FINDINGS --- p.45 === Objectives --- p.45 === Response Rate --- p.45 === Survey Results --- p.45 === Chapter CHAPTER VII - --- IMPLICATIONS --- p.50 === To Manufacturers --- p.50 === To Current Distribution Structure --- p.52 === Chapter CHAPTER VIII - --- CONCLUSION --- p.55 === APPENDIX --- p.58 === BIBLIOGRAPHY --- p.63
author2 Au, Lai Hang.
author_facet Au, Lai Hang.
title A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
title_short A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
title_full A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
title_fullStr A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
title_full_unstemmed A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.
title_sort study on the distribution channels of fast moving consumer products in food & drinks industry in shanghai.
publisher Chinese University of Hong Kong
publishDate 1997
url http://library.cuhk.edu.hk/record=b5889027
http://repository.lib.cuhk.edu.hk/en/item/cuhk-321776
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