A study on the distribution channels of fast moving consumer products in food & drinks industry in Shanghai.

• Other Authors: Au, Lai Hang.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1997
• Subjects: Food industry and trade; Food industry and trade > China > Shanghai; Beverage industry; Beverage industry > China > Shanghai; Food > Marketing; Beverages > Marketing; Beverages > China > Shanghai > Marketing; Marketing channels > Case studies; Marketing channels > China > Shanghai > Case studies
• Online Access: http://library.cuhk.edu.hk/record=b5889027; http://repository.lib.cuhk.edu.hk/en/item/cuhk-321776

by Au Lai Hang. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaves 63-65). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.iv === Chapter CHAPTER I- --- INTRODUCTION --- p.1 === The Changing Distribution System in China --- p.1 === Objectives of the Study --- p.3 === Arrangement of Content --- p.4 === Chapter CHAPTER II - --- METHODOLOGY --- p.5 === Chapter CHAPTER III - --- LITERATURE REVIEW --- p.8 === Channel Selection --- p.8 === Distribution Practices Adopted in China --- p.9 === Channel Length --- p.10 === Chapter CHAPTER IV- --- CURRENT DISTRIBUTION STRUCTURE IN CHINA --- p.12 === Carbonated Soft Drinks: Coca Cola Versus Sunkist --- p.13 === Biscuits: United Biscuits Versus Nabisco --- p.19 === Chocolate : Mars Versus Ferrero --- p.25 === Generalisation of Current Distribution Channel --- p.32 === Key Factors Affecting Channel Selection in this Context --- p.33 === Chapter CHAPTER V - --- THE SHANGHAI RETAIL SCENE --- p.41 === The Shanghai Economy --- p.41 === Fast Moving Consumer Goods Handlers in Shanghai --- p.43 === Development of Chain Supermarkets in Shanghai --- p.43 === Chapter CHAPTER VI - --- SURVEY FINDINGS --- p.45 === Objectives --- p.45 === Response Rate --- p.45 === Survey Results --- p.45 === Chapter CHAPTER VII - --- IMPLICATIONS --- p.50 === To Manufacturers --- p.50 === To Current Distribution Structure --- p.52 === Chapter CHAPTER VIII - --- CONCLUSION --- p.55 === APPENDIX --- p.58 === BIBLIOGRAPHY --- p.63