How media image influences audience's attitudes & stereotypes toward the elderly: a cultivation analysis.

• Other Authors: Tam, Pui Ching Maria.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1996
• Subjects: Mass media and older people; Mass media and older people > China > Hong Kong; Older people in mass media; Older people in mass media > China > Hong Kong; Older people > Public opinion; Older people > Public opinion > China > Hong Kong; Mass media > Social aspects; Mass media > Social aspects > China > Hong Kong; Mass media > Influence
• Online Access: http://library.cuhk.edu.hk/record=b5888941; http://repository.lib.cuhk.edu.hk/en/item/cuhk-321531

Tam Pui Ching, Maria. === Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. === Includes bibliographical references (leaves 67-73). === Questionnaire also in Chinese. === Chapter Chapter One: --- Introduction --- p.1 === Chapter Chapter Two: --- Literature Review --- p.5 === Cultivation Theory --- p.5 === Stereotypes and Attitudes toward the Elderly --- p.8 === Factors Affecting Stereotypes --- p.9 === Media Influence on Attitudes toward the Elderly --- p.12 === Cultural Values of Family and Ageing --- p.15 === Chapter Chapter Three: --- Rationale and Hypotheses --- p.20 === Rationale --- p.20 === Hypotheses --- p.23 === Chapter Chapter Four: --- Methodology --- p.29 === Sample --- p.29 === Measurement of Chinese Cultural Values --- p.30 === Measurement of Attitudes toward the Elderly --- p.33 === Measurement of Stereotypes about the Elderly --- p.37 === Media Exposure --- p.39 === Chapter Chapter Five: --- Findings --- p.41 === Testing Hypothesis H1 --- p.46 === Testing Hypothesis H2 --- p.47 === Testing Hypothesis H3 --- p.47 === Testing Hypothesis H4 --- p.48 === Testing Hypothesis H5 --- p.48 === Testing Hypothesis H6 --- p.49 === Testing Hypothesis H7 --- p.50 === Chapter Chapter Six: --- Discussion and Conclusion --- p.52 === Appendix1 --- p.62 === References --- p.67