A critical study of Hong Kong cigarette consumers' attitude responses to alternative promotion technique.

A critical study of Hong Kong cigarette consumers' attitude responses to alternative promotion technique.

Thesis (M.B.A.)--Chinese University of Hong Kong. === Bibliography: leaves 78-79.

Bibliographic Details
Other Authors: Chan, Wai-tak.
Format: Others
Language:English
Published: S.n.] 1976
Subjects:
Cigarette industry
Cigarette industry > China > Hong Kong
Advertising > Cigarettes
Cigarettes > Marketing
Online Access:http://library.cuhk.edu.hk/record=b5886828
http://repository.lib.cuhk.edu.hk/en/item/cuhk-321012
Description
Summary:Thesis (M.B.A.)--Chinese University of Hong Kong. === Bibliography: leaves 78-79.

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