Exploratory study on the market potential of environmental friendly products: a case study on liquid detergents.

• Other Authors: Au, Tsang Pui.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1994
• Subjects: Detergents > Marketing; Detergents > China > Hong Kong > Marketing; Green marketing; Green marketing > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5888062; http://repository.lib.cuhk.edu.hk/en/item/cuhk-319302

by Au Tsang Pui, Wong Kin Hong, Joseph. === Includes questionnaire in Chinese. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves [29-32] (2nd gp.)). === ACKNOWLEDGEMENT --- p.i === abstract --- p.ii === table of contents --- p.iii === Chapter --- p.1 === Chapter I. --- INTRODUCTION --- p.1 === The Concept of Marketing --- p.1 === Green Movement --- p.2 === Green Marketing --- p.3 === Marketers' Response --- p.4 === Consumers' Response --- p.5 === Objective of Study --- p.7 === Scope of analysis --- p.8 === Objectives --- p.9 === Chapter II. --- literature review --- p.12 === Conjoint Analysis --- p.13 === Introduction --- p.13 === Comparison with Other Multiattribute Models --- p.14 === Alternative Approaches to Measuring Preference Structures --- p.15 === Conjoint Analysis in Detail --- p.16 === Commercial Use of Conjoint Analysis --- p.19 === Stimulus Set Construction --- p.20 === Limitations and Unsolved Problems --- p.21 === Values --- p.23 === Introduction --- p.23 === Relationship of Values with Environmental Behaviour --- p.25 === Chapter III. --- METHODOLOGY --- p.27 === Research Design --- p.27 === Secondary Data Research --- p.27 === Primary Data Research --- p.28 === Chapter IV. --- RESULTS --- p.45 === Part II --- p.45 === Quantitative Results --- p.45 === Part III --- p.47 === Quantitative Results --- p.47 === Analytical Results --- p.48 === Chapter V. --- DISCUSSION AND INTERPRETATION --- p.49 === All Respondents --- p.49 === Green Consumer Segments --- p.51 === Demographic Effect --- p.54 === Effect of Age --- p.54 === Effect of Education --- p.55 === Effect of Households Monthly Income --- p.56 === Relationship Between Demographic and Environmental Values and Attitudes --- p.56 === Conclusion --- p.57 === Implication --- p.60 === Limitation --- p.61 === APPENDIX === BIBLIOGRAPHY