Overcoming entry barriers the Japanese way: a case study on Toyota and Honda in Hong Kong.
by Mok Wai Yu, Julie. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 39-40). === ABSTRACT === TABLE OF CONTENTS === CHAPTER === Chapter 1. --- INTRODUCTION === Chapter 1.1 --- Background --- p.1 === Chapter 1.2 --- Research Objectives ---...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1994
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| Online Access: | http://library.cuhk.edu.hk/record=b5888073 http://repository.lib.cuhk.edu.hk/en/item/cuhk-319284 |
| Summary: | by Mok Wai Yu, Julie. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 39-40). === ABSTRACT === TABLE OF CONTENTS === CHAPTER === Chapter 1. --- INTRODUCTION === Chapter 1.1 --- Background --- p.1 === Chapter 1.2 --- Research Objectives --- p.2 === Chapter 2. --- RESEARCH METHODOLOGY === Chapter 2.1 --- Research Design --- p.4 === Chapter 2.2 --- Data Collection Method --- p.6 === Chapter 3. --- MARKET SITUATION ANALYSIS === Chapter 3.1 --- History of Development of the Japanese Luxury Car Models and the Importation of the Models into Hong Kong --- p.8 === Chapter 3.2 --- Macro Industry Environment --- p.10 === Chapter 3.3 --- General Description of the Luxury Car Market in Hong Kong --- p.13 === Chapter 3.4 --- The Most Popular Luxury Auto Manufacturers --- p.14 === Chapter 3.5 --- Other Manufacturers of Luxury Models --- p.14 === Chapter 3.6 --- The Barriers to Entry to the Luxury Car Market in Hong Kong --- p.15 === Chapter 3.7 --- Methods to Leverage the Unfavourable Effects of the Entry Barriers to the Luxury Car Market in Hong Kong --- p.16 === Chapter 4. --- RESEARCH FINDINGS === Chapter 4.1 --- Evaluation of Market Performance of the Target Models --- p.19 === Chapter 4.2 --- Strategies Adopted by Toyota's Lexus and Honda's Acura --- p.22 === Chapter 5. --- LIMITATIONS --- p.29 === Chapter 6. --- CONCLUSION --- p.31 === APPENDIX I Luxury Car Models Available in Hong Kong and Their Respective Market Share --- p.33 === APPENDIX II Comparable Car Models in the Luxury Car Market in Hong Kong within the Target Range --- p.34 === APPENDIX III Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Saloon --- p.36 === APPENDIX IV Comparison of Car Models within Target Range (Price vs. Engine Size) - 4 Doors Sedan --- p.37 === APPENDIX V Market Positioning of Lexus against Mercedes and BMW in Hong Kong (Price vs Engine Size) --- p.38 === REFERENCES --- p.39 |
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