A study of the market and the buying behavior of electronic autosecurity systems for private cars in Hong Kong.

• Other Authors: Cheng, Lai-fan Candice.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1993
• Subjects: Automobiles > Anti-theft devices > Marketing; Electronic security systems; Electronic security systems > China > Hong Kong; Consumer behavior; Consumer behavior > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5887557; http://repository.lib.cuhk.edu.hk/en/item/cuhk-319043

by Cheng Lai-fan, Candice, Li Po-yi, Mabel. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaf 120). === ACKNOWLEDGMENT --- p.i === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.vii === LIST OF FIGURES --- p.viii === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Objectives of the Research --- p.2 === Chapter II. --- LITERATURE REVIEW --- p.4 === Number of Private Cars in Hong Kong --- p.4 === Problem of Vehicle Theft in Hong Kong --- p.5 === Definition of Electronic Autosecurity Systems --- p.8 === Market of Electronic Autosecurity Systems for Private Cars in Hong Kong --- p.9 === Chapter III. --- METHODOLOGY --- p.10 === Target Population --- p.10 === Method of Data Collection --- p.10 === Pretest --- p.11 === Questionnaire --- p.11 === Sampling --- p.12 === Chapter IV. --- SURVEY FINDINGS --- p.14 === Use of Autosecurity Systems --- p.14 === Demographic Data About the Respondents --- p.15 === Age --- p.15 === Sex --- p.15 === Education --- p.16 === Driving Experience --- p.16 === Data About the Car --- p.17 === Data About Mechanical Autosecurity Devices Installed --- p.18 === Degree of Satisfaction --- p.18 === Data About Electronic Autosecurity Systems Installed --- p.19 === Brand Awareness --- p.19 === Country of Origin --- p.19 === Time Spent on Information Search --- p.19 === Cost --- p.20 === Degree of Satisfaction --- p.20 === Satisfactory and Dissatisfactory Aspects --- p.22 === Information Sources --- p.24 === Evaluative Criteria in the Purchase of Electronic Autosecurity Systems --- p.25 === Decision Process --- p.26 === Product Switching Behavior of Users of Mechanical Autosecurity Devices --- p.28 === Chapter V. --- LIMITATIONS --- p.30 === Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.34 === Conclusion --- p.34 === Information Sources --- p.35 === Evaluative Criteria --- p.36 === Decision Process --- p.37 === Product Switching Behavior --- p.39 === Recommendations --- p.41 === Forecast of Market Potential of Electronic Autosecurity Systems for Private Cars in Hong Kong --- p.41 === Market Share --- p.41 === Market Potential --- p.42 === Other Considerations --- p.43 === Marketing Strategies --- p.43 === Product Strategies --- p.43 === Pricing Strategies --- p.45 === Promotional Strategies --- p.46 === Channel Strategies --- p.51 === APPENDIX === Chapter A. --- PRETESTED QUESTIONNAIRE (ENGLISH & CHINESE) --- p.52 === Chapter B. --- SUMMARY OF SURVEY FINDINGS --- p.63 === EXHIBIT === Chapter I. --- NEWSPAPER ARTICLES ON CAR THEFTS IN HONG KONG --- p.104 === Chapter II. --- PRODUCT CATALOGUES OF ELECTRONIC AUTOSECURITY SYSTEMS --- p.111 === BIBLIOGRAPHY --- p.120