Marketing strategies for RCL Semiconductors Limited.

• Other Authors: Wong, Charles Chun Chan.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1992
• Subjects: RCL Semiconductors Ltd.; Semiconductor industry; Semiconductor industry > China > Hong Kong
• Online Access: http://library.cuhk.edu.hk/record=b5887161; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318878

by Charles Chun Chan Wong. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. === Includes bibliographical references. === TABLE OF CONTENTS --- p.ii === LIST OF ILLUSTRATIONS --- p.v === LIST OF TABLES --- p.vi === ACKNOWLEDGMENTS --- p.vii === Chapter I. --- BACKGROUND --- p.1 === Foreword --- p.1 === The Modern-day Electronics Industry and the IC Industry --- p.2 === The Semiconductor IC Industry in Asia --- p.5 === RCL Semiconductors Ltd. and the Scope of the Report --- p.6 === Chapter II. --- RELATED LITERATURE --- p.7 === Critique --- p.7 === Periodicals --- p.7 === Report --- p.12 === Thesis --- p.17 === Bibliography --- p.19 === Books --- p.19 === Periodicals --- p.19 === Report --- p.21 === Thesis --- p.21 === Chapter III. --- METHODOLOGY --- p.22 === Research Design --- p.22 === Primary Research --- p.22 === Data collection method --- p.22 === Sampling --- p.23 === Secondary Research --- p.23 === Data collection method --- p.23 === Analysis --- p.23 === Chapter IV. --- FINDINGS --- p.25 === "RCL, the Company" --- p.25 === Background of RCL --- p.25 === Founding of RCL --- p.25 === The Chinese Connection --- p.27 === RCL's Current Status --- p.28 === RCL's Products --- p.29 === RCL's Customer Profile --- p.29 === RCL's Market Profile --- p.31 === Market Conditions for the Semiconductor IC Industry in General --- p.31 === Market Conditions for the Semiconductor IC Industry in Hong Kong --- p.32 === Market Size and Share --- p.33 === RCL's Competition --- p.33 === RCL's Immediate Competitors --- p.33 === Japan --- p.33 === Korea --- p.35 === Taiwan --- p.35 === Hong Kong --- p.36 === Hua Ko Electronics Inc --- p.36 === Vitelic(HK)Ltd --- p.37 === RCL's Potential Competitors --- p.37 === China (The People's Republic of China) --- p.37 === Singapore --- p.38 === ASEAN countries --- p.38 === Chapter V. --- SUMMARY AND IMPLICATIONS --- p.39 === Summary --- p.39 === Industry Attractiveness --- p.39 === RCL's Competitive Advantages --- p.40 === "RCL's ""China Card""" --- p.40 === RCL's Technological Edge over Hua Ko --- p.40 === RCL's Constraints --- p.41 === External Factors --- p.41 === Investment Environment --- p.41 === Low-end Competition --- p.41 === Internal Factors --- p.41 === Implications --- p.42 === Short Term Strategies for RCL --- p.42 === Short Term Overall Strategy --- p.42 === Short Term Competitive Strategy: Externally Focused --- p.43 === Short Term Tactics: Internally Focused on Company's Organization --- p.43 === Long Term Strategy for RCL --- p.43 === Long Term Overall Strategy --- p.43 === Long Term Competitive Strategy --- p.44 === Conclusions --- p.44 === APPENDIX --- p.47 === Chapter I. --- SURVEY QUESTIONNAIRES FOR RCL'S MANAGEMENT --- p.47 === Chapter II. --- SURVEY QUESTIONNAIRES FOR RCL'S CUSTOMERS --- p.56 === Chapter III. --- SURVEY QUESTIONNAIRES FOR SEMICONDUCTOR INDUSTRY EXPERTS --- p.64 === Chapter IV. --- KENICHI OHMAE'S BUSINESS PORTFOLIO MATRIX --- p.73 === Chapter V. --- MICHAEL E. PROTER'S GENERIC STRATEGIES --- p.74 === Chapter VI. --- MICHAEL E. PROTER'S ELEMENTS OF INDUSTRY STRUCTURE --- p.74