Evaluation of various marketing aspects in selected sectors of the electronics industry.

• Other Authors: Wong, Teresa Pek-yun.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1991
• Subjects: Electronic industries; Electronic industries > China > Hong Kong; Electronic industries > Marketing; Electronic industries > China > Hong Kong > Marketing
• Online Access: http://library.cuhk.edu.hk/record=b5886829; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318708

by Teresa Pek-yun Wong. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Bibliography: leaves 52-54. === Chapter I. --- INTRODUCTION --- p.1 === General Overview --- p.2 === Problems Facing the Electronics Industry --- p.5 === Statement of Problem --- p.6 === Research Methodology --- p.7 === Chapter II. --- AN OVERVIEW OF EACH SECTOR --- p.9 === Audio Visual Industry --- p.9 === Computer Industry --- p.11 === Communication Equipments Industry --- p.12 === Electronic Toys Industry --- p.13 === Electronic Household Appliances --- p.14 === Chapter III. --- PRODUCTION --- p.16 === Audio Visual Industry --- p.16 === Computer Industry --- p.17 === Communication Equipments Industry --- p.17 === Electronic Toys Industry --- p.18 === Electronic Household Appliances --- p.18 === Chapter IV. --- BARRIER TO ENTRY --- p.19 === Capital Requirement --- p.19 === Audio Visual Industry --- p.20 === Computer Industry --- p.21 === Communication Equipments Industry --- p.21 === Electronic Toys Industry --- p.22 === Electronic Household Appliances --- p.22 === Government Regulations --- p.23 === Product Differentiation --- p.24 === Audio Visual Industry --- p.24 === Computer Industry --- p.24 === Communication Equipments Industry --- p.25 === Electronic Toys Industry --- p.25 === Electronic Household Appliances --- p.26 === Switching Cost --- p.26 === Economies of Scale --- p.27 === Chapter V. --- COMPETITION --- p.28 === Audio Visual Industry --- p.28 === Computer Industry --- p.29 === Communication Equipments Industry --- p.29 === Electronic Toys Industry --- p.29 === Electronic Household Appliances --- p.30 === Chapter VI. --- PROFIT MARGIN --- p.31 === Audio Visual Industry --- p.31 === Computer Industry --- p.32 === Communication Equipments Industry --- p.32 === Electronic Toys Industry --- p.33 === Electronic Household Appliances --- p.33 === Chapter VII. --- FUTURE TREND OF INDIVIDUAL INDUSTRY --- p.34 === Audio Visual Industry --- p.34 === Computer Industry --- p.35 === Communication Equipments Industry --- p.36 === Electronic Toys Industry --- p.36 === Electronic Household Appliances --- p.37 === Chapter VIII. --- PROBLEMS FACING INDIVIDUAL SECTORS OF THE ELECTRONICS INDUSTRY --- p.38 === Audio Visual Industry --- p.38 === Computer Industry --- p.39 === Communication Equipments Industry --- p.40 === Electronic Toys Industry --- p.40 === Electronic Household Appliances --- p.41 === Chapter IX. --- DISCUSSION --- p.42 === APPENDIX --- p.45 === BIBLIOGRAPHY --- p.52