Marketing Chinese canned soup in Hong Kong and Vancouver.
by Lee Cheung-lun, Catus, So Wai-piu, Raymond. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === ACKNOWLEDGEMENT --- p.ii === ABSTRACT --- p.iii === TABLE OF CONTENTS --- p.iv === CHAPTER === Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 === Motivation For This Stu...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1991
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| Online Access: | http://library.cuhk.edu.hk/record=b5886849 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318685 |
| Summary: | by Lee Cheung-lun, Catus, So Wai-piu, Raymond. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === ACKNOWLEDGEMENT --- p.ii === ABSTRACT --- p.iii === TABLE OF CONTENTS --- p.iv === CHAPTER === Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 === Motivation For This Study --- p.1 === Study Objectives --- p.2 === What Is Chinese Soup? --- p.3 === What Kind Of Chinese Soup To Prepare --- p.5 === Research Output --- p.7 === Hong Kong Canned Soup Market --- p.8 === Vancouver --- p.11 === Canada: An Introduction --- p.11 === British Columbia --- p.12 === Demographics Of Chinese In Vancouver --- p.13 === Lifestyles Of Chinese In Vancouver --- p.16 === The Chinese Diet --- p.18 === Food Availability In Vancouver --- p.18 === Chapter II. --- LITERATURE REVIEW --- p.22 === The Role Of Soup In The Chinese Family Meal --- p.22 === Traditional Chinese Food Concepts --- p.23 === Cold-Hot Classification --- p.24 === All Foods Are Medicinal --- p.24 === Body Base --- p.25 === The Principles Of Soup Preparation And The Importance of Soup To Hong Kong People --- p.26 === Acceptance Of Traditional Food Concepts In Overseas Chinese Communities --- p.27 === Bibliography --- p.30 === Chapter III. --- METHODOLOGY --- p.31 === Chapter IV. --- SURVEY FINDINGS --- p.34 === Demographics --- p.34 === Survey Findings : Hong Kong --- p.37 === Summary Of Findings : Hong Kong --- p.64 === Survey Findings : Vancouver --- p.66 === Summary Of Findings : Vancouver --- p.92 === Comparison Of Findings In Hong Kong And Vancouver --- p.94 === Chapter V. --- RECOMMENDATIONS --- p.96 === Hong Kong And Vancouver --- p.96 === Product --- p.98 === Price --- p.99 === Place --- p.100 === Packaging --- p.101 === Promotion --- p.101 === Advertising --- p.103 === APPENDIX --- p.105 |
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