Direct marketing through cable TV network in Hong Kong.

by Ma Hon-chung, Paris. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. === Bibliography: leaves [B-1]-B-3. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.viii === ACKNOWLEDGEMENTS --- p.ix === Chapter CHAPTER I --- INTRODUCTION --- p.1 === Chapter 1.1...

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Bibliographic Details
Other Authors: Ma, Hon-chung.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1990
Subjects:
Online Access:http://library.cuhk.edu.hk/record=b5895354
http://repository.lib.cuhk.edu.hk/en/item/cuhk-318538