Potential for marketing of legal services in Hong Kong.

• Other Authors: Lee, Mei-yee.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1990
• Subjects: Legal services > Marketing; Legal services > China > Hong Kong > Marketing
• Online Access: http://library.cuhk.edu.hk/record=b5886383; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318519

by Lee Mei-yee, May, Yeung Hung-yiu. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. === Bibliography: leaves 240-247. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF ILLUSTRATION --- p.vi === LIST OF TABLES --- p.vii === ACKNOWLEDGEMENT --- p.viii === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Chapter II. --- LAWS ON PROMOTION --- p.4 === Hong Kong Laws --- p.4 === History of Rule 2 --- p.4 === Solicitors' Publicity Code --- p.8 === Practice of the Bar Association --- p.11 === International Laws --- p.13 === Media of Advertisement --- p.15 === Claims to Specialization --- p.17 === Claims to Expertise --- p.19 === Comparison with Other Firms --- p.19 === Names of Clients --- p.19 === Statistics --- p.20 === Fee Advertising --- p.20 === Sponsorship of Sporting or Cultural Events --- p.20 === Publication of Firm Name in Seminars --- p.21 === General --- p.21 === Chapter III. --- PROMOTIONAL ASPECTS --- p.23 === Experience in Hong Kong --- p.23 === Experience in United Kingdom --- p.24 === Experience in United States --- p.27 === Experience in Other Professions --- p.31 === Consumer Attitudes towards Lawyer Promotion --- p.34 === Chapter IV. --- MARKETING OPPORTUNITIES --- p.37 === Institutional Marketing --- p.37 === Individual Firm Marketing --- p.39 === Identification of Service Products --- p.40 === Relevant Forms of Promotion --- p.45 === Public Relations --- p.46 === Advertising --- p.47 === Pricing --- p.50 === "Market Definition, Segmentation and Strategies" --- p.50 === Chapter V. --- OPINION SURVEY OF SOLICITORS AND THE PUBLIC --- p.52 === Research Method - Survey of Solicitors --- p.53 === Questionnaire Survey --- p.56 === Discussion of Results --- p.58 === Research Method - Survey of a Segment of the Public --- p.74 === Questionnaire Survey --- p.75 === Discussion of Results --- p.75 === Chapter VI. --- CONCLUSION --- p.82 === APPENDICES === Chapter 1. --- Solicitors Publicity Code 1990 issued the Law Society of Hong Kong --- p.85 === Chapter 2. --- Questionnaire Survey of the Law Society of Hong Kong --- p.96 === Chapter 3. --- Ruling 3 of the Professional Conduct Handbook of the Law Society of Alberta --- p.109 === Chapter 4. --- Part C of the Professional Conduct Handbook of the Law Society of British Columbia --- p.115 === Chapter 5. --- Rule 12 of the Rules of Professional Conduct of the Law Society of Upper Canada --- p.123 === Chapter 6. --- Solicitors Practice Rules 1988 and Solicitors Publicity Code of the Law Society of England and Wales --- p.128 === Chapter 7. --- Chapter 4 of the Rules of Professional Conduct for Barristers & Solicitors of the New Zealand Law Society --- p.138 === Chapter 8. --- Solicitors (Scotland) (Advertising) Practice Rules 1987 --- p.142 === Chapter 9. --- Rule 7 of the Model Rules of Professional Conduct issued by the American Bar Association --- p.145 === Chapter 10. --- Solicitors' (Professional Conduct and Practice) Rules of the Law Institute of Victoria --- p.149 === Chapter 11. --- Draft Solicitors' Practice Rules and Draft Publicity Code 1990 of the Law Society of England and Wales --- p.151 === Chapter 12. --- Solicitors' (Scotland) Practice Rules 1985 --- p.162 === Chapter 13. --- "Brochure of Messrs. Johnson Stokes & Master, Solicitors" --- p.169 === Chapter 14. --- "Brochure of Messrs. Deacons, Solicitors" --- p.190 === Chapter 15. --- Information pamphlet regarding Institutional Advertising issued by the Law Society of New South Wales --- p.209 === Chapter 16. --- Samples of Law Advertising in England and United States --- p.217 === Chapter 17. --- Sample of Questionnaire Survey for Solicitors --- p.230 === Chapter 18. --- Sample of Questionnaire Survey of Public Opinions --- p.237 === BIBLIOGRAPHY --- p.240