The 1992 opportunities: a business plan for the introduction of Àgrisorb' to the European Community (EC).

• Other Authors: Choy, Lily.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1990
• Subjects: Agricultural chemicals > Marketing; Agricultural chemicals > Europe > Marketing; Agricultural chemicals industry; Agricultural chemicals industry > Europe; Farm supplies > Marketing; Farm supplies > Europe > Marketing; Farm supply industries; Farm supply industries > Europe
• Online Access: http://library.cuhk.edu.hk/record=b5895355; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318513

by Lily Choy & George Tam. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. === Bibliography: leaves 43-44. === TABLE OF CONTENTS --- p.i === ACKNOWLEDGEMENTS --- p.iii === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Background of Europe 1992 --- p.1 === Agricultural Technologies --- p.3 === The 'AgriSorb' Product --- p.4 === Chapter II. --- METHODOLOGY / RESEARCH APPROACH === Assess Market Demands --- p.6 === Analyze the Current Market Situation --- p.6 === Identify the Product --- p.7 === Evaluate Demand of Technology and Steps of Development --- p.7 === "Examine the Commercialization, Market, and Financial Aspects" --- p.7 === Future Directions for Research and Business Activities --- p.8 === Chapter III. --- MARKETING THEORY AND CONCEPTS === "What is ""Selling"" ？" --- p.9 === "What is ""Marketing"" ？" --- p.10 === Selling Versus Marketing --- p.10 === Chapter IV. --- POTENTIAL MARKETS OF 'AGRISORB' === AgriSorb As a Substrate for Seed Germination --- p.13 === AgriSorb to Cap Landfills --- p.15 === "AgriSorb for Mining Ponds, Landscape, and Grasslands" --- p.15 === AgriSorb for Tree Planting --- p.15 === AgriSorb for Nurseries and Greenhouses --- p.16 === Savings and Benefits of AgriSorb --- p.16 === Chapter V. --- THE EC MARKET === The European Community (EC) --- p.18 === Milestones Toward a Unified Europe --- p.19 === The Institutions --- p.22 === The World's Markets after 1992 --- p.26 === Chapter VI. --- FRANCE === Farming Conditions in the European Community (EC) --- p.29 === Choosing a Pilot Country from the European Community (EC) --- p.30 === Farming Conditions in France --- p.31 === Chapter VII. --- MARKETING APPROACH IN THE MARKET OF FRANCE === Product Testing --- p.35 === Annual Agricultural Exhibition --- p.36 === Initial Target Market --- p.37 === Selling and Promotion --- p.39 === Chapter VIII. --- FUTURE DIRECTIONS FOR RESEARCH AND BUSINESS === Business Opportunities in Other EC Countries --- p.40 === Business Opportunities Outside the European Community (EC) --- p.41 === BIBLIOGRAPHY --- p.43 === APPENDIX --- p.45 === FIGURES - MAPS OF THE EUROPEAN COMMUNITY (EC) --- p.46