Cognitive and motivational effects on variety seeking: 影響多元化選擇的動機和認知效應
Variety seeking is a behavioral tendency that can be observed in various consumption situations. This thesis investigated the effects of three factors on variety seeking. These factors exert their effects on the tendency to choose variety via motivational or/and cognitive mechanisms. === The first e...
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| Format: | Others |
| Language: | English Chinese |
| Published: |
2014
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| Online Access: | http://repository.lib.cuhk.edu.hk/en/item/cuhk-1290674 |