Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Bibliographic Details
Main Author: Jeong, Seongjung
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2472
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project

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