Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.
Main Author: | Jeong, Seongjung |
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Format: | Others |
Published: |
CSUSB ScholarWorks
2003
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Subjects: | |
Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2472 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project |
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