Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Bibliographic Details
Main Author: Jeong, Seongjung
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Intercultural communication > United States > Computer network resources
Intercultural communication > Korea > Computer network resources
Mass media and business > Social aspects
College students > United States
College students > Korea
Public relations > Computer network resources
Internet in public relations
Internet advertising
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2472
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2472
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project

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