Generation Y online shopping behaviors and habits
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow&qu...
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| Format: | Others |
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CSUSB ScholarWorks
2003
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2302 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3303&context=etd-project |