Gender segmentation and its implementation in Saudi Arabia
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs,...
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| Format: | Others |
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CSUSB ScholarWorks
2003
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2281 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3283&context=etd-project |
| Summary: | The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper. |
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